Marketing Lead - Turkey and Middle East

Overview

Join to apply for the Marketing Lead - Turkey and Middle East role at Ascensia Diabetes Care .

Ascensia Diabetes Care is a global specialist diabetes care company, dedicated to helping people living with diabetes. Our mission is to empower people living with diabetes through innovative solutions that simplify and improve their lives. We use our innovation and specialist expertise in diabetes to develop high quality solutions and tools that make a positive, daily difference for people.

Our values guide our decisions, actions, and interactions, shaping the culture we collectively foster. Values include : Resilient Growth Mindset, Executional Excellence, Courageous Leadership, and Inclusive Collaboration.

We believe that living our values authentically unlocks potential and drives sustainable success.

What you will be doing

• Lead the development of country marketing plans for Turkey and Middle East countries and the regional plan for Middle East by collaborating with Ascensia and distributor country teams to deliver priorities, leverage market opportunities, and support business objectives at regional and country levels.
• Drive the development and execution of marketing tactics to enhance performance and adoption of Ascensia brands with customers (HCPs, Nurses, Pharmacists, Patients), fostering marketing and commercial excellence. Plan launches and manage product life cycles in alignment with sales and regulatory teams. Collaborate with Ascensia colleagues on global, regional, and country initiatives when assigned or necessary.
• Manage P&L budgets, track and analyze information to meet financial commitments. Plan, coordinate and execute local events and symposia with key customers (HCPs and nurses) in Turkey and help organize the annual Pharmacist symposium for the Middle East & Europe region.
• Facilitate product knowledge sessions and ongoing training programs for sales teams to ensure understanding of key benefits; identify areas for optimization, driving continuous improvement and learning.
• Track performance of all marketing activities and provide monthly Marketing reports.

What you need to have

What we can offer

We offer a competitive compensation structure with benefits aligned to market standards, along with a flexible work environment that promotes work-life balance. Our culture encourages collaboration, continuous learning, and professional development.

TO ALL RECRUITMENT AGENCIES : Ascensia does not accept unsolicited third-party resumes.

Building an Inclusive Culture : We are committed to diversity, equity, and inclusion and leveraging our unique perspectives to scale our impact and growth.

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