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Marketing Manager
Tetra PakIstanbul, TR14 gün önce
İş tanımıIdentify market growth opportunities and lead the development of a category and product deployment plans Participate in developing key account plans Support account teams with articulating value propositions based on value chain profit analysis and value research Present market based growth opportunities / product concepts to customers to drive the implementation of the portfolio and category projects in respective Key Account Teams Develop and implement tailored marketing services (package design, market research, channel strategy) programs for customers Negotiate, execute & follow up PI Plan with customers Strong business & marketing understanding Solid communication skills Strong analytical skills Continuous learner & self starter Good understanding of global and local competitive environment Customer focus Strategic thinking, planning and execution Team player Drive for results and collaborate and open to change Strong interpersonal skills University Degree business / engineering– MBA is preferred FMCG background is preferred Average of 3-5 years of experience in product management, marketing or strategy department of a multinational company. Past experience in a consultancy company is an asset. Fluency in English and Turkish A variety of exciting challenges with ample opportunities for development and training in a truly global landscape A culture that pioneers a spirit of innovation where our industry experts drive visible results An equal opportunity employment experience that values diversity and inclusion Market competitive compensation and benefits with flexible working arrangements
What you will do
Develop integrated understanding of market opportunities and apply to customer business
- Deliver in depth understanding of market facts and trends to identify further business opportunities for customers and Tetra Pak
- Prepare annual marketing plan / sales plays and drive execution of it
- Gather, synthesize and apply (from global teams) multi-level understanding of the value chain and strengthen relationship to customer's marketing team and secure strategic alignment
- Align products & services deployment plans with portfolio management and customer plans and drive the implementation through the KA plans
Drive marketing plan / sales play development in alignment with Market Growth Roadmaps (MGRs) and MO Initiatives
Support account-level marketing plan execution in alignment with MGRs and MO Initiatives
We believe you have
Role requires multitasking and both to be creative and analytical.
As market is more dynamic the role requires being flexible as well as agile and persistent.
Qualifications and Experience :
We Offer You
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Marketing Manager • Istanbul, TR
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