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Marketing Manager
Straumann Groupİstanbul15 gün önce
İş tanımıLead the development and execution of local marketing strategies aligned with global objectives to drive sustainable growth and market share. Define clear customer value propositions and ensure their consistent communication across all relevant channels and touchpoints. Drive strategic planning, budgeting, and execution of campaigns, events, and product launches. Build and maintain strong relationships with Key Opinion Leaders (KOLs), leveraging their expertise for educational activities, clinical endorsement, and market insights. Act as the voice of the customer, championing customer-centricity and ensuring a differentiated and relevant experience across the buyer journey. Manage marketing performance metrics, analyze campaign ROI, and propose corrective actions when necessary. Monitor market dynamics and competitor activities, generating insights to inform strategic decision-making. Work cross-functionally with internal and external stakeholders to ensure alignment and successful execution of marketing initiatives. Bachelor’s degree in Marketing, Business Administration, or equivalent; a Master’s degree is a plus. Minimum 5 years of experience in marketing, preferably in the dental or healthcare industry. Proven track record in leading product marketing initiatives, brand strategy, and campaign execution. Strategic thinker with strong analytical capabilities and commercial acumen. Demonstrated ability to work in a multicultural, matrixed organization with cross-functional teams. Entrepreneurial, proactive, and solution-oriented mindset with a strong drive for results. Excellent project management and organizational skills, with the ability to handle multiple priorities. Strong communication and interpersonal skills to build relationships with internal teams and external partners. Fluent in English, both written and spoken.
JOB DESCRIPTION
Marketing Manager
- Istanbul, Türkiye
- Full-time
Company Description
We are Straumann. United for global excellence in dentistry.
Every vision has its story. Ours began more than 70 years ago. Since then our innovations and achievements have become landmarks in dentistry worldwide. Straumann began as a family-owned institute, grew into a publicly owned holding, and today comprises a number of international companies around the world.
The Straumann Group develops, manufactures and supplies dental implants, instruments, CADCAM prosthetics and biomaterials for use in tooth replacement and restoration solutions or to prevent tooth loss.
Job Description
You will be responsible for the product marketing activities in Türkiye, and this role requires to work with people from different backgrounds in a multicultural environment. You will need a technical background especially in dentistry or implants.
Your Role
Your Profile
Equal Opportunity and Affirmative Action Employer (US applicants only)
Straumann Group is an equal opportunity employer and will not discriminate against any employee or applicant for employment on the basis of race, color, sex, sexual orientation, gender identity, religion, creed, national origin, age, veteran status, or disability unrelated to job requirements. Straumann Group will take affirmative action to ensure that qualified applicants are employed and that employees are treated without regard to their race, age, color, religion, sex, sexual orientation, gender identity, national origin, veteran and disability status. In compliance with U.S. Department of Labor Executive Order 11246, Section 503 of the Rehabilitation Act, and Section 4212 of the Vietnam Era Readjustment Assistance Act, Straumann Group has developed and maintains an affirmative action program and plan.
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