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Senior Card Product Campaign Manager

PayTech Nexus Ltdİstanbul, Turkey

30+ gün önce

İş tipi

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İş tanımı

JOB TITLE : Senior Card Product Campaign Management Expert

TERM : 6 months

CLIENT LOCATION : TURKEY, Istanbul

DIVISION : Payment Systems Card Product Management

REPORTS TO : Group Manager - Payment Systems Card Product Management

RELEVANT EXPERIENCE : 5+ years experience. Minimum 2 years of campaign & product management experience

MANDATORY REQUIREMENTS

Native Turkish and fluency in English
Campaign design & management experience in banking (payment systems), fintech, e- commerce, or telecom growth marketing / product teams.

PURPOSE OF JOB

The Card Product Management Lifecycle & Campaign Management Expert will develop and execute credit card campaign strategies, monthly campaign lists, and related feasibility models. Also, this role will support the Group Manager & related section manager in terms of market & competitor analysis, industry know-how and executive level presentation & storyline design. The role involves market & benchmarking analysis, business case modelling, C&D level deck design, regulatory compliance checking and campaign management to drive card volume growth.

TASKS

Core Responsibilities and Accountabilities

Market & Competitive Analysis : Monitor market trends and competition to develop commercial credit card strategies & campaigns aligned with industry shifts.

Business Case Modelling : Create feasibility models from scratch for all new card usage campaigns in order to get C-level permission by considering campaign cost & impact.

Data Analysis : Use data-driven insights to identify customer segments, behavioral patterns, and opportunities for campaign optimization.

Campaign Planning & Execution : Design and implement end-to-end credit card usage campaigns (lifecycle, promotional, seasonal, cross-sell) across digital and traditional channels.

Support budget monitoring, creating campaign feasibility models and communication recommendations.

Campaign Post Analysis : Analyze campaign performance using KPIs such as usage frequency, spending volume, transaction categories, and ROI.

Utilize A / B testing, customer feedback, and competitor benchmarking to refine campaign tactics

C&D Level Deck Design : Support department heads in terms of C-level presentations & storyline to deliver accurate & quality reporting.

End-to-End Project Management : Support card product & campaign related projects, ensuring seamless coordination with internal banking teams & 3rd parties.

Regulatory Compliance : Track regulations and legal requirements in payment systems, ensuring necessary controls are in place for any campaign design process

Key Performance Indicators (KPIs)

Market Insights : Effective monitoring of industry trends and competitor strategies, ensuring proactive adaptation.

Project Execution : Timely and structured management of acquisition-related projects with successful cross- functional collaboration.

Campaign Effectiveness : Increased customer engagement and spending through well-planned and executed campaigns.

Regulatory Adherence : Compliance with payment system regulations / restrictions and successful consideration of BRSA(BDDK) rules in campaign designs.

Knowledge and Experience

Minimum 5 years of acquisition experience in banking (payment systems), fintech, e-commerce, or telecom growth marketing / product teams.

Sound benchmarking and feasiblity model building skills

Strong understanding of credit card products, customer lifecycle marketing, and consumer behavior

Strong project management and stakeholder coordination skills.

Proficiency in Microsoft Office and basic database tools.

Native Turkish and fluency in English are required.

A degree in engineering / business or a relevant field is preferred, but not mandatory.

Candidates with campaign management & marketing experience in other industries are also welcomed.

Additional Details

Project Based, full-time contractual role

Hybrid work model min 4 days in-office at Gayrettepe, DenizBank HQ per week.

The candidate will work as an integral part of the team, driving monthly / yearly card product campaign strategies & execution.

Candidates with high adaptability and strong analytical skills will be prioritized over strict experience requirements.

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