Ecommerce Planning & Analytics Manager

em E-COM, manager Business Planning & FORECASTING

Area : EM (Emerging Markets) | Global Sales

Department : e-commerce

Direct Reporting Line : Senior Manager, Business Planning and forecasting, EM eCommerce

Indirect / secondary reporting line : Director, Planning and Analytics, EM eCommerce

Subsidiary / country :

Location : INDIA

GSMS Grade : M4

Number of Personnel Managed : 0

Cost Center / Budget and / or Revenue Responsibility : EM

Purpose & Overall Relevance for the Organization :

Driving Business planning & Forecasting Analytics at adidas e-commerce, you are responsible for planning and delivering business targets. Based on internal & external data sources, you manage adoption of forecast models, data capabilities, insights that help adidas better understand the consumer, expand reach, increase customer engagement and advocacy.

Key Responsibilities :

Business Performance & Forecasting :

• Own and drive the overall EM e-com Business Performance Reporting (Sales, KPIs) and the EM e-com Forecasting practice (Forecast Review & Forecast Accuracy).
• Identify Demand gaps, risks and uplift and provide visibility and actionable advices to the broad stakeholders to ensure targets are achieved.
• Mangage and provides advice to stakeholders to adopt and adhere to the agreed forecast and demand management approach and follow-up actions.
• Ensure tools and systems daily routines & activities, refresh, updates and scheduling.
• Support deep-dives, ad-hoc analysis and contextual dashboards with relevant platforms and channels.
• Develop and maintain a strong stakeholder network with high level of trust that facilitates action- ability of insights.
• Advise stakeholders in your area of responsibility to define goals, select appropriate KPIs, monitor performance and derive trends and opportunities.
• Build a strong internal and external network, informing the adidas Digital community on the latest trends and technological advances.
• Maintain quality, set good development practices, and define standards that keep the focus on the right things.
• Enable and Support Products Analytics, working side by side in symbiosis with the EM e-com Buying and Trading function.
• Create new trading capabilities for our business and align with cross functional stake holders to implement and enhance the framework for order and article level profitability that will serve as the foundation for marketing campaign and range effectiveness.
• Work directly with business partners to optimize our own site, partner offerings, & app, drive marketing campaigns from assortment to target audience, and generate insights to maximize sales opportunities of managed portfolio of products
• Monitor and analyze market trends and competitor activities and derive conclusions for the growth and optimization of adidas Digital sales, identifying gaps, opportunities and risk within EM e-com business and the digital marketplace landscape.
• Develop and maintain a strong stakeholder network with high level of trust that facilitates action- ability of insights.

Key Relationships :

Requisite Education and Experience / Minimum Qualifications :

Knowledge & Soft Skills :

Hard Skills :