Regional Product Associate (Specialist)

What we give

With Canon, you'll get the support and encouragement you need to grow, from people who share your ambition. We'll invest in your professional development to help you learn and progress in your role with us. You'll find leaders who give you the freedom to explore new things and a team where knowledge is shared openly.

At Canon we have a clear vision : to be committed to creating a more inclusive and equitable culture where employees are valued and can thrive personally and professionally.

Canon also has a strong commitment to sustainability, encompassed by our Kyosei philosophy of living and working together for the common good, focused on reducing our environmental impact and creating opportunities to make positive social contribution.

• Plan & deliver product-wise marketing strategies, campaigns, promotions, schemes and other marketing actions required for the development & expansion of Photo-Video business in the region.
• Visit Photo Specialist dealers securing support for their end-user related queries / issues and to collaborate with them on promoting Canon events and helping them with how to better serve their customers’ educational / support related needs.
• Plan & execute end-user engagements, run demonstrations / training sessions to improve know-how on new products for relevant partners / end-users.
• Build strong relationships and tie-ups with photography societies, associations, photo clubs and opinion leaders of the industry as well as Canon ambassadors.
• Identify and tie up with relevant Influencers in each product category / segment at a competitive level and categorize them for long-term & short-term partnerships with deliverables such as Product review, Content Creation, Guest Speaker for Workshops, Photowalks, etc.
• Regularly arrange Canon branded Workshops, Photowalks, Q&A Sessions and similar events to engage effectively with target audience.
• Organize internal and external trainings for newly launched products and current products in the portfolio that need improved awareness.
• Improve online visibility of the brand through advertisements, influencers, partner websites & social media channels and elevate brand perception for the relevant audience.
• Work in liasion with marketing lead for budgeting, mapping, planning, forecasting, accruing, spending, monitoring & tracking of marketing budgets for each Product Group.
• System approvals, monitoring & tracking of marketing expenses in liasion with Product Manager & marketing team.
• Management of sample product inventory in terms of distribution, tracking, collection and maintaining operational condition.
• Support Product Manager in terms of PID-PAD analysis, Demand Planning alignment, Internal Product Launch Document, Info Sheets, Regulatory & Localization alignment.
• Support Product Manager in Product Positioning, Price Mapping & Competition analysis.
• Product wise, Country-wise, Channel wise MASH monitoring and analysis (GFK, Futuresource, T2 reports).
• Product Localization management including cost monitoring, reporting & claims.
• Follow up and operational support to Product Manager for all PV related SRs & PRs.

What we ask

• University Degree, preferably in Business Administration, Economics, Industrial Engineering etc.
• A minimum of 3 years’ experience in a similar role in a multinational company.
• Fluency in Turkish and English written and spoken
• Excellent command of MS Office Applications
• Background and knowledge of market environments
• Drive and multitasking skills combined with a high level of personal integrity and tact
• High attention to detail and a concern for accuracy in work.
• Ability to carry out the role within set deadlines.
• Effective communication skills to a high level with individuals at all levels.

You will need

• Take a proactive approach, stay closely involved in operational details, identify potential risks in advance, and take preemptive actions to mitigate them.
• Have a hands-on approach, be on top of the operational details, anticipate risks, proactively take actions to eliminate risks.
• Insist on highest standards.
• Possess a high sense of customer focus.
• Able to work on own initiative and in a team environment.
• Ability to meet deadlines and prioritize workload effectively.
• Flexibility to adapt to the changing demands of the role.
• A high level of accuracy to provide relevant / timely information.
• Ability to establish trust and credibility within the organization
• Drive for Results
• Business Acumen