Brand Manager

We’re JTI, Japan Tobacco International and we believe in freedom . We think that the possibilities are limitless when you’re free to choose. In fact, we’ve spent the last 20 years innovating, creating new and better products for our consumers to choose from . It’s how we’ve grown to be present in 130 countries.

But our business isn’t just business. Our business is our people. Their talent. Their potential. We believe when they’re free to be themselves, grow, travel and develop, amazing things can happen for our business .

That’s why our employees, from around the world, choose to be a part of JTI. It is why 80% of employees feel happy working at JTI.  And why we’ve been awarded Global Top Employer status, ten years running .

So when you’re ready to choose a career you’ll love, in a company you’ll love, feel free to #JoinTheIdea.

Learn more : BRAND MANAGER

Position Purpose :

You will be mainly responsible for the selected JTI brands. You will be responsible from supporting business case and detailed marketing & commercial plan for potential product launches. You will contribute to build and execute commercial and marketing strategies of the selected category, translate brand strategies into plans by developing brand programs for the designated category. You will stewardship of brand equity for selected brands, identify and introduce the relevant consumer propositions. You will be in regular contact with JTI global brand management, global / local communication agencies and closely collaborate with other members of the M&S function to ensure consistency.

The position will be based in Istanbul and will be reporting to Senior Brand Manager within the Marketing Department.

Responsibilities :

LAUNCH STRATEGY DEVELOPMENT

Support Special Project manager to develop business case and detailed marketing & commercial plan for product launches : ensure effective analysis and summaries on key consumer trends and market condition. Monitor closely the brand evaluation metrics (brand awareness, perception, and brand equity) to highlight potential issues and opportunities and provide robust business case

Preparation of portfolio assessments in line with the market trends, gaps & opportunities before business case, discussing it with the Management Team, alignment before business case

Collaboration with Strategic Insights Team for the research plans before business case and having the results ready for business case supporting launch recommendations and actions

Work closely with Finance and Global Supply Chain Teams for financial analysis and assessments for required investments

BRAND MANAGEMENT

Support Senior Brand Manager to contribute to Annual Strategic Plan delivery : ensure effective analysis and summaries on key consumer trends and brand performance and plans

Monitor closely the brand evaluation metrics (brand awareness, perception, brand equity and commercial KPIs) to highlight potential issues and opportunities and provide recommendations for specific actions

BRAND & PORTFOLIO

Support Senior Brand Manager in developing and executing strategic plans for defined category in full alignment with Management, HQ and Region

Supervise management and development of portfolio, including new product development, optimization and brand building

Work in close collaboration with other key functions in order to ensure alignment on brand initiatives

Liaise very closely with HQ BG providing input on local needs and ensuring that brand guidelines and Marketing excellence guidelines are implemented when developing programs

NPD & NEW LAUNCHES

Manage the new product development and launch processes of all brands under your responsibility

ONE TEAM

Support & train new team members about new product development processes, fully supporting them in order to get familiar with internal

Support and coordinate new team members in the execution of launch plans, in their respective responsibilities and projects

Qualifications & Experience :

• University degree
• MBA or equivalent educational background (preferred)
• Minimum 6 years relevant experience in FMCG marketing, trade marketing, and / or sales functions
• Experience in category management
• Excellent command of written, spoken English. Effective use of digital and software packages
• Analytical and strategical thinking, good commercial and sound business understanding
• Proven experience on financial planning and budget follow-up and reporting
• Proven experience on working and managing global, local agencies and 3rd party suppliers
• Good knowledge of legislation, external relations, understanding of marketing standards in tobacco industry, competitive intelligence & assessment

What are the next steps – Recruitment process :

Thank you very much for your interest in the role. You are welcome to apply.

We provide feedback to all candidates.