Senior Director, Digital Acceleration - Commercial

Focus, Scope, & Impact

• Digital Ordering is a key component of The Coca-Cola Company’s Future-Back Commercial Digital agenda. It includes scaling best-in-class eB2B coverage, adoption and UX / UI initiatives, developing Suggested Order capabilities across channels, leveraging customer loyalty & retention, implementing End-to-End eB2B2C use cases and leveraging CRM and GenAI for personalisation at scale for customers.
• Define a Digital Ordering strategy that drives 100% of our customers digitalized by 2030. Align the strategy and develop future-proof Digital Ordering capabilities with Bottling Partners.
• Ensure exponential acceleration of Digital transformation of our customers, by creating a physical ecosystem across Eurasia Middle East Operating Unit.
• Partner with Customer & Commercial Leadership Teams to design a future-proof Route-to-Market through a Physical ecosystem.
• Develop a seamless End-to-End Commerce ecosystem that creates value for Customers, Consumers, Partners and Coca-Cola System by integrating B2B and B2C digital platforms, and digitized cooling equipments.
• Anticipate and partner with key Bottlers to accelerate new capabilities that drive value and transform the way work is done today.
• Develop new revenue streams and business models that create accretive value to the core business and a positive network effect.
• Act as a key contributor to the global agenda as part of the extended Global Digital Ordering team.

Scope

Experience REQUIREMENTS

Skills

Agile Methodology; Microsoft Office; Communication; Tactical Planning; Stakeholder Management; Long Term Planning; Key Performance Indicators (KPI); Collaborative Leadership; Decision Making; Researching; Process Improvements; Waterfall Model; Storytelling

Annual Incentive Reference Value Percentage : 30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

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