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Head of Growth - 25062001

Head of Growth - 25062001

Remotely Talentsİstanbul, İstanbul, Türkiye
15 gün önce
İş tanımı

Position Summary

Our client is a fast-scaling e-commerce brand that has rapidly become a market leader in the outdoor living space. Since launching in 2022, they’ve doubled revenue year over year and are now on pace for mid-8-figure sales by 2026—with nine figures in sight.

They’re looking for a Head of Growth to take full ownership of customer acquisition, lifecycle, and performance marketing. You’ll oversee a robust omnichannel growth engine, including DTC and B2B initiatives, and drive a well-funded media mix across Meta, Google, YouTube, and emerging channels. This is a high-impact leadership role for someone eager to lead, build, and scale.

Key Responsibilities

Growth Strategy & Ownership

  • Define and execute an 18-month revenue roadmap with full P&L responsibility
  • Set and manage OKRs, growth budgets, and margin targets
  • Build real-time scenario plans to meet GMV and profitability goals

Acquisition & Media Buying

  • Lead acquisition across Meta, Google / PMax, YouTube, CTV, podcasts, affiliates, and new channels
  • Manage and scale a $500K+ monthly media budget while optimizing CAC and MER
  • Run advanced analytics (MTA, MMM, geo-lift, incrementality) to guide spend decisions

    • Creative & Performance Content

  • Oversee a data-informed creative system shipping 100–150 ad variations per quarter
  • Ensure a balance of strong branding and high-performing creatives across formats
  • Champion creative testing, innovation, and optimization

    • Lifecycle & Retention

  • Build and optimize email / SMS programs to contribute ≥35% of total revenue
  • Design post-purchase journeys, upsells, win-backs, and loyalty flows to grow LTV

    • Onsite Experience & CRO

  • Own CRO roadmap including A / B testing across checkout, PDP, product discovery, and personalization
  • Continuously improve the site experience to lift conversion and engagement

    • Gen-AI & Automation

  • Leverage AI tools for creative generation, copywriting, bidding, segmentation, and reporting
  • Automate repetitive tasks to allow teams to focus on strategy and bold moves

    • Team Leadership & Collaboration

  • Recruit, develop, and manage a cross-functional growth team (5–10 FTEs) across media, lifecycle, creative, and analytics
  • Translate data into action and push for continual experimentation and learning
  • Collaborate closely with Product, CX, Finance, and Supply Chain to ensure alignment across demand and operations

    • You're a strong fit if you...

  • Have 8–10+ years of experience in DTC / eCommerce growth, with at least 2 years in a Head or VP-level role
  • Scaled a brand from ~€10M to €50–100M+ in revenue
  • Are hands-on with Meta and Google and have grown at least one channel from zero to seven-figure spend
  • Have managed large-scale budgets ($500K+ / month) and understand CAC, MER, and working capital dynamics
  • Built successful lifecycle programs driving 30%+ of revenue
  • Are fluent in attribution modelling (MTA, MMM) and data interpretation
  • Have led remote, cross-functional teams in a high-performance environment
  • Are comfortable operating autonomously and thrive in an sync, fast-moving culture
  • Use Gen-AI tools to enhance marketing workflows, creative output, and efficiency

    • What we offer

  • Contract Type : B2B (freelance / contractor model)
  • Competitive Compensation : €5K–€6K / month base salary (negotiable based on experience)
  • Performance Bonus : 50% bonus paid quarterly, based on KPIs
  • Remote Freedom : 100% remote role with async flexibility — work from anywhere
  • High Autonomy : Clear goals, zero micromanagement, full ownership of your roadmap
  • Dedicated Resources : Run with a robust media budget and access cutting-edge tools
  • Growth Playground : Opportunity to test, build, and scale across DTC + B2B + omni-channel
  • Top Talent Team : Work with senior operators, creatives, and strategists
  • Vacation Flexibility : Time off is negotiable based on your local country’s standards
  • Career-Defining Role : Own growth in a hyper-scaling company rewriting an entire category
    • Bu arama için bir iş uyarısı oluşturun

    Head Growth 25062001 • İstanbul, İstanbul, Türkiye

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