Job Description
At Peak, we are reaching hundreds of millions of users with our products. Marketing Team is at the core of developing and implementing marketing strategies in order to create impact and reach even more users.
We are seeking a highly motivated and analytical Marketing Specialist to join our dynamic team at Peak. As a Marketing Specialist, you will play a pivotal role in scaling our games worldwide by leveraging your analytical skills and creativity. If you're passionate about mobile gaming and enjoy working in a collaborative, fast-paced environment, you might be the person we are looking for!
Learn more about how we work in Marketing here!
Here's what you'll do
- Develop and execute innovative marketing strategies to drive player acquisition, engagement and monetization for our mobile games
- Analyze user data, market trends, and competitor insights to make data-driven decisions and optimize marketing campaigns
- Manage and optimize user acquisition campaigns across various channels, such as Meta, Google, TikTok, and video ad networks
- Monitor key performance metrics to track the success of marketing campaigns and optimize them for higher performance metrics
- Continuously test and iterate on marketing strategies to maximize the performance of our Marketing campaigns
- Build and maintain relationships with external partners and vendors
- Team up with Marketing Artists to come up with creative plans by combining a data-driven approach and strong creative skills
Desired skills and experiences
University degree preferably in Engineering, Business Administration or EconomicsA creative mindset with the ability to think outside the boxExcellent communication and interpersonal skillsProven analytical abilities, with experience working with data sets.Passion for mobile gaming and an understanding of the gaming culture is a plusAreas in which you'll continue to grow
Google Ads, Meta Ads, Display & Programmatic AdvertisingWorking with huge data sets and deduce actionable insightsImproved perception of creative conceptsAgile decision-makingBuilding relationships with global companiesAnalytical thinking