Senior Growth Manager

Job Description

• Take ownership of analyzing customer behavior and key growth-related business metrics to uncover insights that will shape company-wide growth strategies.
• Lead the YeClub loyalty program and be responsible from end-to-end loyalty program strategy & execution including but not limited to program structure, financial estimations, product roadmap, offline and online communication strategy.
• Lead strategic planning and provide guidance to sub-marketing teams for designing and executing highly impactful marketing campaigns.
• Develop advanced customer segmentation frameworks and create bespoke offers that align with customer interests and business objectives.
• Act as a senior partner to BI, Tech, Product, Sales, and other teams to drive cross-functional, data-informed initiatives.
• Conduct high-level market research and competitive analysis, anticipating emerging trends and identifying strategic growth opportunities.
• Introduce and champion innovative ideas to optimize marketing efficiency, reduce acquisition costs, and enhance customer retention and satisfaction.
• Mentor junior team members and contribute to the overall growth mindset and data-driven culture of the team.

Qualifications