Senior Brand Manager Nutella

Overview

Senior Brand Manager Nutella – Ferrero, Istanbul-based

Ferrero is a family-owned company with iconic brands such as Nutella, Tic Tac, Ferrero Rocher, Raffaello, Kinder Bueno and Kinder Surprise. Represented in 55 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. Nearly 35,000 dedicated employees celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

About the Role

We are looking for an Istanbul-based Brand Manager Nutella, who will report directly to the Region Türkiye Marketing Manager Nutella.

Main Responsibilities

• Develop and implement strategies, marketing approaches, and plans to identify opportunities that align with both short-term and long-term brand and business objectives, aiming to increase brand volume, revenue, and market share
• Lead the creation and production of all brand communication materials across various contact points
• Collaborate closely with CSU, Media, Sales, Trade Marketing, and Finance teams to gather insights and consumer knowledge, and use this information to develop and validate the marketing plan
• Monitor, measure, and track the execution of the marketing plan, taking necessary reactive actions as needed to maximize brand ROI

Who we are looking for

How to be successful in the role and at Ferrero

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product-centric as we are - dedicated to crafting brilliant results for consumers around the world.

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