Senior Key Account Manager

Job Description

What We Need:

Brady is seeking a Senior Key Account Manager to drive growth and business results for Automatic Identification and Data Capture (AIDC) products and solutions across the Turkey & Central Asia (TUCA) region.

Reporting directly to the Sales Director, this role is responsible for driving market share growth, developing strategic customer relationships, expanding key customer accounts, and supporting channel partners in end-user engagements. The successful candidate will work closely with customers across Retail, E-Commerce, and Industrial Manufacturing verticals to grow sales of Brady's Productivity Solutions portfolio, including Barcode Scanners, Label Printers, Mobile Computers, RFID, Voice Guided Work solutions, and Software enablement tools.

This is a field-based role with regular customer visits, partner engagement, lead generation, and pipeline development activities.

What You'll Be Doing:

Financial Performance

• Deliver revenue growth and support the development of key customers and vertical sales activities across the assigned region.

• Establish and maintain a management operating system (MOS) to support reporting activities, customer retention, customer base expansion, and risk identification with appropriate mitigation plans.

• Utilize Salesforce (SFDC) to manage opportunities, monitor sales performance, and drive market share growth within key vertical markets.

• Support New Product Introduction (NPI) activities by identifying customer needs, product gaps, and growth opportunities.

• Ensure executive sponsorship and engagement for strategic and growth-focused customer accounts.

• Provide accurate sales forecasts, opportunity pipelines, and growth projections to support business planning and operations.

Business Relationships

• Develop and maintain strong relationships with executive-level stakeholders within key customer and channel partner organizations.

• Effectively present business proposals, solutions, and value propositions to customers and partners.

• Leverage customer relationships to support local and regional sales strategies.

• Gather and communicate Voice of Customer (VOC) feedback to support product development and business growth initiatives.

• Partner with Marketing and other business functions to translate commercial strategy into execution plans.

Sales Process

• Coordinate sales activities and resources to maximize results from identified sales opportunities.

• Ensure compliance with established sales processes and business standards.

• Drive sales activities with the highest level of integrity, professionalism, and consistency.

• Share sales best practices and market intelligence across the sales organization.

• Support channel partner development through training and collaboration with pre-sales teams to deliver the most effective technical solutions for customer opportunities.

Customer & Market Development

• Analyze market dynamics, customer requirements, competitive activity, and value chain opportunities to target defined customer segments.

• Support competitive strategy development with PSS leadership and cross-functional teams.

• Build and expand relationships with existing customers, prospective accounts, and channel partners.

• Network internally and externally to strengthen business relationships and identify new growth opportunities.

• Develop and execute territory growth plans focused on Retail, E-Commerce, and Industrial Manufacturing customers.

• Identify new business opportunities, generate leads, and build a healthy sales pipeline through direct customer engagement and partner collaboration.

• Drive customer visits, end-user meetings, and market development activities to grow Brady's presence and market share across the territory.

Qualifications

What You'll Need to Be Successful:

Required Qualifications

• Bachelor's degree in Business, Engineering, Information Technology, or a related technical discipline.

• Minimum 3 years of experience in a sales role selling IT, Telecom, Networking, Infrastructure, Cybersecurity, Software, or AIDC products and solutions.

• Proven track record of delivering sales growth and increasing market share.

• Experience managing strategic customer accounts and developing new business opportunities.

• Experience building and maintaining executive-level customer relationships.

• Strong pipeline development, opportunity management, and forecasting skills.

• Experience using CRM platforms, preferably Salesforce (SFDC).

• Strong presentation, negotiation, communication, and influencing skills.

• Ability to work effectively in a matrix organization and collaborate across multiple functions.

• Professional proficiency in written and spoken English.

Preferred Qualifications

• Experience selling AIDC solutions including Barcode Scanners, Label Printers, Mobile Computers, RFID, Voice Guided Work solutions, or related technologies.

• Experience working with channel partners, distributors, and indirect sales models.

• Knowledge of Retail, E-Commerce, Industrial Manufacturing, Logistics, or Supply Chain industries.

• Experience with strategic account planning and territory management.

• Experience working in multinational and multicultural business environments.

• Additional regional language capabilities are considered an advantage.

Benefits:

• Complete insurance coverage starting on first day of employment – medical, dental, vision, life
• 401(k) with company match
• Tuition reimbursement
• Bonus opportunity
• Vacation and holiday pay

Additional Information

All your information will be kept confidential according to EEO guidelines.