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- ümraniye, i̇stanbul, tr
İş İlanları Ümraniye, i̇stanbul, tr
Brand Manager
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HenkelÜmraniye, İstanbul, TurkeyAbout this Position
In this role, you will be responsible for leading the marketing strategy and execution for Henkel’s Persil & Tursil brands. You will manage brand communication, innovation rollouts, and activations across BTL, trade marketing, and digital channels. Additionally, you will collaborate with Sales, Supply Chain, and Production teams to drive brand growth while monitoring market performance and P&L. Strong communication, analytical skills, and experience in FMCG marketing are key to success in this role.
What you´ll do
- Assuming full-fledged responsibility of company’s leading Henkel Laundry brands Persil & Tursil
- Designing and implementing effective marketing strategies in line with the global & regional marketing roadmap to further grow the responsible brands
- Managing yearly marketing planning of innovation rollouts and activations with full range of BTL, trade marketing and digital activities
- Leading launch and relaunch strategies as well as the execution process for the responsible brand, running the communication with Sales, Supply Chain, and Production teams accordingly
- Budget steering of respective brands to reach overall GP target
- Developing & executing brand strategies and activities to build brand awareness, distribution and growth
- Tracking responsible brands' market performance and monitoring P&L. Taking specific action measures according to analysis.
What makes you a good fit
Some perks of joining Henkel
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We look for a diverse team of individuals who possess different backgrounds, experiences, personalities and mindsets.