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As BtcTurk Yatırım Menkul Değerler A.Ş. , we offer a next-generation investment platform through the BtcTurk | Hisse mobile application, enabling users to trade on domestic and international capital markets with fast, easy, and commission-free transactions. This application, which combines BtcTurk’s technological leadership and financial expertise in the cryptocurrency space with traditional investment instruments, aims to provide investors with a fully digital and user-centric experience.
We are seeking a Head of Digital Marketing to join our dynamic and innovative team.
Qualifications
- Bachelor’s degree in a relevant field
- Minimum of 8 years of experience in digital marketing (preferably in finance, fintech, or investment sectors)
- Creative, analytical, and results-oriented mindset with strong communication skills
- Ability to create digital content and manage communication in compliance with relevant regulations
- Basic knowledge of investment products (such as BIST, VIOP, etc.)
- Strong coordination skills with multiple stakeholders and third parties
- Advanced proficiency in English
Job Description
Plan, execute, and optimize end-to-end digital marketing strategiesManage SEO, SEM, social media, content, email, mobile, and performance advertising channelsDesign audience targeting, messaging, and campaigns tailored to various investor segmentsDevelop digital advertising and content strategies in compliance with Capital Markets Board (CMB) regulationsManage budgets and optimize campaigns with a focus on ROAS and conversion ratesCreate and enhance user acquisition and retention strategiesCoordinate with agencies and internal teams on content and design processesIncrease customer acquisition and loyalty through user behavior analysis and segmentation strategiesCollaborate closely with product, technology, legal, and customer service teamsLead launch processes, events, PR initiatives, and sponsorship activitiesRelevant Details
Seniority level : ExecutiveEmployment type : Full-timeJob function : Marketing and SalesIf you meet the qualifications and are eager to contribute to our innovative team, we look forward to receiving your application!
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