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Head of Digital Marketing

Head of Digital Marketing

BtcTurk | HisseFatih, Marmara Bölgesi, Türkiye
6 days ago
Job description

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As BtcTurk Yatırım Menkul Değerler A.Ş. , we offer a next-generation investment platform through the BtcTurk | Hisse mobile application, enabling users to trade on domestic and international capital markets with fast, easy, and commission-free transactions. This application, which combines BtcTurk’s technological leadership and financial expertise in the cryptocurrency space with traditional investment instruments, aims to provide investors with a fully digital and user-centric experience.

We are seeking a Head of Digital Marketing to join our dynamic and innovative team.

Qualifications

  • Bachelor’s degree in a relevant field
  • Minimum of 8 years of experience in digital marketing (preferably in finance, fintech, or investment sectors)
  • Creative, analytical, and results-oriented mindset with strong communication skills
  • Ability to create digital content and manage communication in compliance with relevant regulations
  • Basic knowledge of investment products (such as BIST, VIOP, etc.)
  • Strong coordination skills with multiple stakeholders and third parties
  • Advanced proficiency in English

Job Description

  • Plan, execute, and optimize end-to-end digital marketing strategies
  • Manage SEO, SEM, social media, content, email, mobile, and performance advertising channels
  • Design audience targeting, messaging, and campaigns tailored to various investor segments
  • Develop digital advertising and content strategies in compliance with Capital Markets Board (CMB) regulations
  • Manage budgets and optimize campaigns with a focus on ROAS and conversion rates
  • Create and enhance user acquisition and retention strategies
  • Coordinate with agencies and internal teams on content and design processes
  • Increase customer acquisition and loyalty through user behavior analysis and segmentation strategies
  • Collaborate closely with product, technology, legal, and customer service teams
  • Lead launch processes, events, PR initiatives, and sponsorship activities
  • Relevant Details

  • Seniority level : Executive
  • Employment type : Full-time
  • Job function : Marketing and Sales
  • If you meet the qualifications and are eager to contribute to our innovative team, we look forward to receiving your application!

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    Of Digital Marketing • Fatih, Marmara Bölgesi, Türkiye

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