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Head of Growth Marketing - 25091201

Head of Growth Marketing - 25091201

Remotely Talentsİstanbul, İstanbul, .TR
18 days ago
Job type
  • Quick Apply
Job description

Position Summary

Our client is a venture-backed auction platform startup founded by an entrepreneur who previously sold a major company for over $1 billion . With 2+ years of development behind them and a strong global team of developers and designers, they are now preparing for a soft launch in January 2026  in the collectibles market .

They are seeking their first marketing hire  a Growth Marketing Manager who will own and optimize full-funnel performance. This role is both strategic and hands-on , starting as an individual contributor and evolving into a team leadership position as the company scales. You will be responsible for go-to-market planning, paid acquisition, retention, and analytics , ensuring every marketing dollar is maximized for growth.

Key Responsibilities

Strategy & Execution

  • Develop and lead a comprehensive go-to-market strategy for the soft launch and subsequent global expansion.
  • Design, test, and scale multi-channel campaigns (Meta, Google, email, social media).
  • Build and maintain a marketing roadmap aligned with launch milestones.

Performance Marketing & Analytics

  • Own and optimize growth metrics : ROAS, CAC, LTV, MER, AOV, CTR, CVR, churn .
  • Create performance dashboards (GA4, Data Studio, attribution tools) to track KPIs in real time.
  • Drive structured A / B testing for ads, creatives, funnels, and landing pages.
  • Detect performance bottlenecks early and work with tech, CRO, and operations teams to resolve them.
  • Team Building & Leadership

  • Act as the first marketing leader , later building a team of paid media, social, and email specialists.
  • Oversee implementation staff in the Philippines, ensuring execution and quality.
  • Define clear KPIs and coach junior team members as the team grows.
  • Cross-Functional Collaboration

  • Collaborate with the founder (US-based) and operations lead (UK) — requiring some overlap with US working hours for auction monitoring.
  • Partner with product and design teams to ensure aligned messaging, creatives, and user experience.
  • Uphold a professional brand presentation across all marketing channels.
  • Required Qualifications

  • 5+ years in growth / performance marketing (SaaS, e-commerce, marketplace, or digital products).
  • Proven expertise in paid media buying, funnel optimization, and retention strategies .
  • Strong analytical skills with experience using data to guide decisions (ROAS, CAC, LTV).
  • Demonstrated success in delivering measurable growth across acquisition and retention.
  • Self-starter comfortable with startup environments, capable of working independently.
  • Excellent communication and coordination skills across multiple time zones.
  • Nice to Have (Not Mandatory)

  • Experience with auction platforms, collectibles, or niche marketplaces .
  • Prior experience building and managing distributed marketing teams.
  • Background in launching consumer-facing digital products from beta to scale.
  • What We Offer

  • Competitive compensation : $4,500–$5,500 / month (negotiable based on location & experience).
  • Paid time off : 10 vacation days + US bank holidays
  • Work directly with a proven founder and be part of a venture-backed startup at a critical growth stage.
  • Remote-first culture , with preference for Europe or LATAM time zones.
  • High-impact role : shape and lead the marketing strategy, execution, and team growth from day one.
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    Head Growth 25091201 • İstanbul, İstanbul, .TR

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