Developing Media Strategies :
- Creating media strategies aligned with the company's marketing objectives and branding Image. Defining target audiences for the related product category.
Planning and Executing Media Campaigns :
Designing and implementing effective campaigns on digital platforms and traditional media. Creating 360°degree media campaign plans hand to hand with agencies.Monitoring and Analysing Campaign Performance :
Tracking campaign performance, analysing data, and optimizing strategies accordingly. Daily tracking and reporting of campaign performances to HQ & regional Hub.Ensuring Brand Consistency :
Maintaining consistency in brand image and message across various media channels. Responsible for guiding the creative team for asset creation.Staying Informed on Current Media Trends :
Keeping up-to-date with digital and traditional media\ local and global trends to keep marketing strategies current.Requirements
University degree in Business Administration, Economics, Media or communication etc.2-4 years experience in media marketing position. Familiar with local TV environment, Digital, OOH etc. media channels advertising formats and media strategies.Advanced knowledge of English both written and spoken.Able to work within a dynamic and fast-paced environment.Interested in technology & trends. Strong communication, persuasion, team working skills and creative thinking ability.Brand communication, E-commerce & Media agency experience, Digital marketing tools knowledge (Google Analytics, META etc.) is a plus.