Marketing Manager - Turkey (Consumers & Craftsmen)

About this Position

In Consumer Adhesives, this position leads both Brand and Trade Marketing with a full Turkey scope, shaping strategy, driving category growth and Brand Equity and ensuring strong market execution in the local market. The Marketing Manager combines strategic vision, commercial acumen and people leadership to deliver sustainable results.

What you´ll do

• Lead the end-to-end marketing agenda for Adhesives for Consumer & Craftsmen, with full responsibility for the Turkey market, by managing both Brand and Trade Marketing teams.

Define

and execute strategic direction across Brand and categories, fully aligned with business goals

Drive

brand building, portfolio, pricing and positioning strategies, alongside

consumer communication and marketing investments

Develop

and implement trade marketing and channel activation plans, maximizing

category growth and customer penetration

Oversee

global product launches and campaigns, adapting to local market insights

Manage

P&L optimization, ensuring balance between sustainable growth and

profitability

Inspire,

coach and develop marketing teams, fostering collaboration and performance

excellence

What makes you a good fit

BSc / BA

in Business Administration, Engineering or a relevant field

Around

15 years of experience in Brand, Category and Trade Marketing within FMCG

Proven

leadership and people management capabilities

Strong

strategic, analytical and business acumen (incl. P&L management)

High

resilience, motivation and excellent communication skills in English

Henkel

is an equal opportunity employer. We value diversity of backgrounds,

experiences and perspectives

Some perks of joining Henkel

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We look for a diverse team of individuals who possess different backgrounds, experiences, personalities and mindsets.