eCom Merchandising Manager(Buying & Trading)

Purpose :

This role is responsible for maximising the net sales & profitability TÜRKİYE Adidas eCom & Marketplace business by managing the budgeting, buying and trading activities in both channels. It will build differentiation between channels & marketplace platforms to reach the best target segments .

Combining both strategies enhances merchandising effectiveness and drives digital business growth.

Key Responsibilities :

• Manage seasonal OTB plan and financial targets by optimizing both eCom and marketplace requirements. Working closely by eCom HUB & CTC teams during the submission process and taking the required actions to increase localized relevance.
• Providing seasonal assortments to tap into timely demand , increase relevance, and drive revenue.  (hypes & injections, e-com exclusives & marketplace exclusives)
• To ensure differentiation in digital commercial calendar in both full price and promotional sales strategy across the year (Adidas.com & marketplaces)
• Coordination of marketplace trading activities by marketplace channel managers & digital activation teams to enable effective campaigns considering stock availability, seasonality & shopper behavior.
• Execute the framework to identify markdown and stock volume impact for any proposed commercial activations.
• Working closely with the digital consumer experience manager to ensure product and category launches are not just stocked and priced correctly, but also presented, positioned, and promoted in the most engaging way across digital touchpoints .
• Work and collaborate with EM HUB teams to implement new initiatives by providing insights and feedback on trade needs. (historical analysis, trends, local & brand priorities)
• Inventory Management, closely monitoring stock levels to avoid overstock or out-of-stock.  Working closely by the SCM team to ensure efficient WHS operation to secure seasonal ST% performance.
• P re-season setup in eCom & marketplaces by securing operational planning before the actual selling season begins. (inventory flow analysis, set-up the replenishment parameters to secure availability of articles, pricing / system checks)

Key Relationships :

Requisite Education and Experience :

Fashion Retail & Merchandising focus or equivalent professional experience.