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Marketing Manager

Marketing Manager

Tetra PakIstanbul, TR
20 gün önce
İş tanımı

What you will do

Develop integrated understanding of market opportunities and apply to customer business

  • Deliver in depth understanding of market facts and trends to identify further business opportunities for customers and Tetra Pak
  • Prepare annual marketing plan / sales plays and drive execution of it
  • Gather, synthesize and apply (from global teams) multi-level understanding of the value chain and strengthen relationship to customer's marketing team and secure strategic alignment
  • Align products & services deployment plans with portfolio management and customer plans and drive the implementation through the KA plans

Drive marketing plan / sales play development in alignment with Market Growth Roadmaps (MGRs) and MO Initiatives

  • Identify market growth opportunities and lead the development of a category and product deployment plans
  • Participate in developing key account plans
  • Support account teams with articulating value propositions based on value chain profit analysis and value research

    • Support account-level marketing plan execution in alignment with MGRs and MO Initiatives

  • Present market based growth opportunities / product concepts to customers to drive the implementation of the portfolio and category projects in respective Key Account Teams
  • Develop and implement tailored marketing services (package design, market research, channel strategy) programs for customers
  • Negotiate, execute & follow up PI Plan with customers

    • We believe you have

    Role requires multitasking and both to be creative and analytical.

    As market is more dynamic the role requires being flexible as well as agile and persistent.

  • Strong business & marketing understanding
  • Solid communication skills
  • Strong analytical skills
  • Continuous learner & self starter
  • Good understanding of global and local competitive environment
  • Customer focus
  • Strategic thinking, planning and execution
  • Team player
  • Drive for results and collaborate and open to change
  • Strong interpersonal skills

    • Qualifications and Experience :

  • University Degree business / engineering– MBA is preferred
  • FMCG background is preferred
  • Average of 3-5 years of experience in product management, marketing or strategy department of a multinational company.
  • Past experience in a consultancy company is an asset.
  • Fluency in English and Turkish

    • We Offer You

  • A variety of exciting challenges with ample opportunities for development and training in a truly global landscape
  • A culture that pioneers a spirit of innovation where our industry experts drive visible results
  • An equal opportunity employment experience that values diversity and inclusion
  • Market competitive compensation and benefits with flexible working arrangements
    • Bu arama için bir iş uyarısı oluşturun

    Marketing Manager • Istanbul, TR