Senior Digital Media Planner

The purpose of this role is to work under the direction of a strategist to execute research asks and uncover audience and cultural insights to fuel the communications planning process.

Job Description :

Key responsibilities :

Understands the media landscape, including leading and emerging media channels / partners (with a skew towards digital)

Collaborates with internal team to contribute to day to day strategic work for client(s)

Compiles, analyses and interprets information from various research sources (proprietary, syndicated, client provided)

Helps lead and / or participates in brainstorms

Contributes to agency or client thought leadership

Leverages audience data to support strategic deliverables

Keeps a pulse on cultural trends and movements