Job Description
Role purpose
- Manage targeted customer relationships to gain a deeper understanding of their business and business needs to co-develop customized value offers that build a successful and sustainable business partnership.
- Work with the sales team to implement the agreed customer strategy, monitor effectiveness and adjust as required.
- Be responsible for variety registration process and coordination between Syngenta and officials
- Act as key contact / interface for all Syngenta businesses to customer.
Territorial Business accountabilities
Open for regular travelling to abroad (frequency of min 2 trips per month)Develop Key Account strategy and plans for each Key Account.Develop / deliver innovative, customer driven offersDevelop / implement sound value and transactional pricing based on customer perceived valueImplements effective CRM strategiesManage distribution channels effectivelyDevelop and execute campaign & sales plansContinuously review account’s performance against KPI’s planning & forecastingCreate and maintain overview sales budgeting and forecasting per Key account.Ensure cross Syngenta alignment to each account.Gain regular Key Account feedback on Syngenta performance.Maintain customer relationships and realize high customer satisfaction.Coordinate relevant business units of marketing, product management and P&S teams on Key Account Management approach.Create value by prioritizing KAs’ of distribution channels by addressing right segmentation and building up accessible network in responsible countriesRight forecasting(Reviews and challenges the operational forecast (0-1 year) and budget setting for each KA / distribution channelOn time implementation of business changes / updates in business tools such IBP, MAPS, SFDC & etc.Collect sales orders and coordinate deliveriesSupports on business contracts between Syngenta & KA / distribution channelRegular updates on country and / or business related regulationsDelivers distinctive value proposition to customerLeads the short term forecast update in close cooperation with the commercial units (1-3 years).Be responsible for Turkey’s registration process, ownership & coordinationQualifications
Knowledge, experience & capabilities
Critical knowledge
Bachelor DegreeSales management / marketing experience : 5 yearsKey account management skills; strong understanding of customer needs, structure and business drivers 3- 5 yearsUnderstanding of market dynamics & competitive environmentHas deep and broad crop and product knowledgeHas knowledge for trialing and registration process of TürkiyeCritical experience
Negotiation and influencing skillsDeep customer and market understandingAbility to develop sustainable strategic partnerships with leading agribusiness value chain playersProject managementCritical technical, professional and personal capabilities
Applies effective network with grower, channel and influencer segmentationAbility to develop / deliver innovative, customer driven offersAbility to develop / implement sound value and transactional pricing based on customer perceived valueDelivers distinctive value propositions to customers in line with agreed strategies & building on campaign plans.Able to implement effective CRM strategiesManages distribution channels effectivelyAble to Co-Developing and executing campaign plansUnderstands market dynamics and competitive environmentAble to use market research effectively to understand customer, markets and channelsAnticipates changes in the market and propose strategy adjustments accordinglyAnalytical thinkingInfluencing and negotiationCommunication and presentation skillsPeople / team playerCritical leadership capabilities
Communicates with impactSupport a culture of innovation and changesFocuses on key customersManages for performanceCollaborates across boundaries