Country Manager of Turkey (m / f / d)

The TIENS Group Co., Ltd. is a multinational conglomerate, integrating industrial capital, business capital and financial capital with its scope of business covering biotechnology, health management, hotel and tourism industry, education & training, e-commerce and finance investment, etc. With its business reaching over 224 countries, TIENS Group has set up branches in 117 countries & regions and has established strategic alliances with top ranked enterprises from many countries. TIENS Europe Region is currently active on more than 20 markets.

Tasks

• Manage country operations in line with corporate standards to drive sales growth, expand market share, and ensure effective execution of regional projects.
• Apply deep understanding of the Multi-Level Marketing (MLM) / Direct Selling model to support business growth and distributor network development.
• Develop and implement strategic marketing plans, business development initiatives, and product positioning tailored to market needs.
• Identify customer needs, market trends, and high-growth opportunities to guide sales, marketing, and product strategies.
• Lead e-commerce operations and digital marketing initiatives (including SEO, SEM, social media, and influencer marketing) to grow online presence and sales.
• Plan and execute national sales events, training activities, and promotional campaigns to drive engagement and performance.
• Design and manage recruitment and retention programs to expand the customer base and strengthen distributor loyalty.
• Ensure compliance with all applicable laws, regulations, and internal policies to safeguard company assets and reputation.

Requirements

Benefits