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Head of Acquisition (Turkey)

iPlayTechWorkFromHome, İstanbul, Türkiye

19 days ago

Job description

We are an iGaming company with over three years of experience and a team of more than 1300+ specialists. Our achievements include 10+ major projects that are popular among our clients and operate in Tier 1-3 countries. The company attracts and values highly qualified specialists, which allows us to efficiently build processes and expand our presence in new locations.

We are looking for a strong and ambitious Head of Acquisition to lead the growth of our iGaming products.

Requirements

5+ years of experience in user acquisition for gambling / betting projects.
3+ years of experience leading teams or departments.
Proven ability to scale traffic and establish strong partner relationships.
In-depth knowledge of acquisition channels : paid ads, SEO, influencer marketing, affiliate marketing.
Experience managing large budgets and working with analytics tools (BI systems, ROI / CPA reporting).
Strong skills in media planning, customer journey mapping (CJM), and funnel analysis.
TURKISH LANGUAGE is a must!

Responsibilities

Build and manage the user acquisition team and processes from scratch.

Set up traffic acquisition workflows and ensure high-quality traffic through fraud prevention (via BI reports).

Manage and optimize traffic channels : Meta / Facebook, Google UAC, SEO, ASO, PPC, influencers, and affiliates.

Negotiate with partners, close deals, and continuously improve cooperation terms.

Monitor and optimize performance metrics : CR, CPA, ROI, ARPU, and others.

Collaborate with product teams on landing pages, A / B testing, and localizations.

Manage acquisition budgets and allocate spend across channels effectively.

Preferred

English level Upper-Intermediate or higher.

Experience in ASO and SERM is a plus.

Why you should join us

You will have the chance to influence the product and assemble a team that fits your vision.

Absence of micromanagement, flat hierarchy; fast decision-making speed.

Competitive salary and incentives for your contribution and result.

Our main working schedule : 10 : 00 - 19 : 00 (UTC+2), fully remote plus coworking space payment worldwide.

Opportunity to participate in the company's internal events : open negotiations and product meetings.

Attending top conferences around the world.

Perks such as paid sick leave and vacations, plus an additional day off in honor of your birthday.

Investment in both hard skills and personal skills.

Job details

Seniority level : Executive

Employment type : Full-time

Job function : Business Development, Strategy / Planning, and Management

Industries : Gambling Facilities and Casinos

As a team, we are constantly striving to be the best among our competitors. We offer a dynamic, forward-thinking work environment within a profitable company. We recognize that our specialists and managers are crucial to our success and are always ready to support their initiatives.

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Turkey • WorkFromHome, İstanbul, Türkiye

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