Senior Manager for Marketing Analytics

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The role of Senior Manager for Marketing Analytics at Canonical

Canonical has provided developers with open source solutions since 2004, helping them build innovations such as public cloud, machine learning, robotics or blockchain. Marketing at Canonical means being at the forefront of technology adoption, for our customers and for our own martech stack. We're on the lookout for a Marketing Analytics Senior Manager to join our team and execute on our growth hacking strategy. As a team, we are interested in technology adoption patterns, the respect of visitors' data and the use of open source in marketing.

The ideal candidate is passionate about technology, technology marketing and the use of technology in marketing. You will prefer to work in an environment that has emphasis on ownership, collaboration, learning, curiosity and a drive to continually improve oneself / the team / the organisation. You will also love to problem solve, get hands-on, experiment, measure and use automation to make daily life easier.

The Marketing team at Canonical drives commercial outcomes for the company across its portfolio of products and grows the addressable market through digital marketing campaigns, lifecycle management, events, partnerships and community development. If these things are important to you and you're motivated by driving growth, delighting customers and filling the sales funnel, we want to talk with you.

This role reports to the VP of Marketing.

Location : Our company largely works from home, this role can be based in the Europe, Middle East and Africa time zones.

What your day will look like

• Lead the growth engineering team, a group of data analysts, performance marketers, lifecycle marketers and marketing automation specialists responsible for driving the best commercial results for Canonical through data and technology.
• Design, implement and operate Canonical marketing technology stack, a dozens of martech applications, from commercial applications (Marketo, Google Analytics, Leandata) to open source solutions (Superset, Kubeflow, WordPress).
• Own reporting and analytics throughout the customer lifecycle from ABM, Multi-Touch Attribution, funnel performance, acquisition costs and customer retention.
• Develop and track OKRs and conversion rates across the marketing and revenue funnels.
• Optimise lead scoring, lead flow and cadences to increase conversion rates across marketing and sales.
• Develop web analytics and SEO practices to sustain high levels of organic user and customer acquisition.
• Drive Return On Ad Spend optimisation through attribution methodologies, advanced targeting and channel exploration.
• Ensure marketing data cleanliness and completeness through data governance policies and management practices.
• Champion an experimentation culture by supporting the business with processes, tooling (A / B tests, MAB) and expertise.
• Collaborate with teams across marketing and throughout Canonical (Product, IS, Engineering, RevOps, Finance) to build data solutions to Go To Market problems.
• Support execution excellence in the marketing team through training, tools and documentation.

What we are looking for in you

Additional Skills Of Interest

What we offer you

We consider geographical location, experience, and performance when shaping compensation worldwide. We revisit compensation annually (and more often for graduates and associates) to ensure we recognise outstanding performance. In addition to base pay, we offer a performance-driven commission structure. We provide all team members with additional benefits, which reflect our values and ideals. We balance our programs to meet local needs and ensure fairness globally.

Fully remote working environment - we've been working remotely since 2004!

Personal learning and development budget of 2,000 USD per annum

Annual compensation review

Recognition rewards

Annual holiday leave

Parental Leave

Employee Assistance Programme

Opportunity to travel to new locations to meet colleagues at 'sprints'

️Priority Pass for travel and travel upgrades for long haul company events

About Canonical

Canonical is a pioneering tech firm that is at the forefront of the global move to open source. As the company that publishes Ubuntu, one of the most important open source projects and the platform for AI, IoT and the cloud, we are changing the world on a daily basis. We recruit on a global basis and set a very high standard for people joining the company. We expect excellence - in order to succeed, we need to be the best at what we do.

Canonical has been a remote-first company since its inception in 2004. Work at Canonical is a step into the future, and will challenge you to think differently, work smarter, learn new skills, and raise your game. Canonical provides a unique window into the world of 21st-century digital business.

Canonical is an equal opportunity employer

We are proud to foster a workplace free from discrimination. Diversity of experience, perspectives, and background create a better work environment and better products. Whatever your identity, we will give your application fair consideration.

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Marketing and Sales

Industries

Software Development

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