Position : Digital Marketing Senior Executive
Employment type : Full time – on site
Contract type : permanent
Advantis Conseils is looking for a Digital Marketing Senior Executive to support the new established subsidiary of Laboratoires SVR in Türkiye.
SVR is a leading dermo-cosmetic laboratory and a key player in the industry, part of the KRESK Group—a holding company that currently owns four brands (SVR, Lazartigue, Couvent Maison de Parfums, and Fill-MED) with 800 employees worldwide. These brands share a common commitment to eco-responsibility, with a well-defined CSR roadmap.
SVR’s mission is to meet all skin care needs for the entire family. Founded in France, the brand is also present internationally.
If you are looking for a professional and human adventure, don’t hesitate to apply! By joining SVR Türkiye, you will become part of a people-centric, dynamic, and challenging environment, full of learning opportunities.
The Digital Marketing Senior Executive / Manager will join the newly established Türkiye subsidiary (a team of 30 people) and report directly to the local Marketing Director.
Digital Strategy & Brand Awareness :
- Develop and execute a 360° digital marketing strategy across multiple channels (social media, SEO / SEM, e-commerce, email marketing, paid media, influencer partnerships).
- Define and implement digital campaigns that align with the brand’s global marketing strategy and local business objectives.
- Lead content strategy, ensuring brand consistency and engaging storytelling across all digital platforms.
- Drive brand awareness and engagement through innovative digital initiatives, including KOL / influencer marketing and community management.
E-Commerce & Performance Marketing :
Optimize D2C (direct-to-consumer) platforms and e-retail partnerships to maximize online sales.Develop growth strategies for key e-commerce channels (brand website, marketplaces) in collaboration with the sales team.Manage SEO / SEM strategies, PPC advertising, and retargeting campaigns to increase visibility and conversion rates.Monitor and analyze key performance indicators to optimize digital marketing activities.Social Media & Content Marketing :
Oversee organic and paid social media campaigns, ensuring engagement and brand storytelling.Manage digital content production (videos, blog articles, tutorials, influencer collaborations) in line with the brand’s DNA with product manager.Analyze trends, competitor activities, and consumer behavior to adapt the digital content strategy.Develop and manage CRM strategies to enhance customer loyalty and retention.Implement email marketing campaigns, automation flows, and personalized content strategies to nurture leads and drive engagement.Utilize data-driven insights to create targeted campaigns that enhance consumer experiences and brand loyalty.Data & Analytics :
Track and analyze digital marketing KPIs, ensuring continuous optimization of campaigns.Prepare and present regular performance reports to senior management.Agency & Budget Management :
Manage relationships with media and influencer agencies, ensuring the successful execution of integrated media plans, influencer campaigns, and brand activations that drive engagement and support overall brand strategy.Collaborate with external media partners to optimize advertising spend, ensuring targeted and efficient media buys across platformsIdentify and onboard new agencies to elevate the brand’s reach and reputation, working closely with them to develop authentic, high-impact campaigns that resonate with the target audience.Negotiate contracts and manage budgets with external agencies, ensuring that deliverables meet performance expectations and stay within allocated resources.Manage the marketing budget, ensuring resources are effectively allocated across various initiatives to maximize ROI and impact on business outcomes.Prioritize and optimize spend across paid media, influencer collaborations, content production, and platform investments, ensuring budget efficiency while meeting brand objectives.Work closely with internal, cross-functional and regional teamsCoordinate with external agencies for the development of creative content and media campaigns.Required qualifications
4 years’ university degree5+ years of experience in digital marketing, experience in the dermo-cosmetic, cosmetics, skincare, or pharmaceutical industry is a plus.Able to use MS Office applications and digital tools at a good levelData-driven mindset with excellent analytical and problem-solving skills.Ability to manage multiple projects in a fast-paced and dynamic environment.Perfect fluency in Turkish and English languages, French would be a plusPlease apply by e-mail with the customized subject
“ ADV_ DMSE_ENG_ Name, Surname ” and send a resume with picture in English
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