Analyze customer behavior through data to generate actionable insights and drive growth.
Collaborate with sub-marketing teams to plan, execute, and evaluate marketing campaigns effectively.
Develop new customer segmentations and design tailored offers based on customer interests.
Work closely with BI, Tech, Product, Sales, and other teams to develop data-driven strategies.
Conduct market research, competition analysis, and stay up-to-date with emerging trends to identify growth opportunities.
Generate innovative ideas to improve marketing efficiency, optimize customer acquisition costs, and enhance customer satisfaction.
Qualifications
Bachelor's degree in Economics, Technology, Marketing, Statistics or a related field.
At least 4 years of experience in consulting, growth marketing or data analysis field. Previous working experience in the tech industry would be considered a plus.
Strong analytical skills and a passion for finding actionable insights based on data.
Excellent communication and collaboration skills to work effectively with cross-functional teams.
Proactive mindset with the ability to prioritize tasks and meet deadlines in a fast-paced environment.
Proficiency in data analysis tools and platforms, such as Tableau, Looker, Google Analytics or similar software.
Creative problem-solving abilities and a strong attention to detail.