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Specialist Visual Merchandising / Wholesale

Specialist Visual Merchandising / Wholesale

adidasIstanbul, Ista, TR
8 days ago
Job description

Key Responsibilities :

  • Ensures that stores comply with visual standards
  • Trains and guides related store personnel in visual retailing
  • Monitor store displays in alignment with category-based sales data.
  • Maintain strong mannequin stylings and ensure their placement in strategically correct areas.
  • Present category and collection separations to customers in a clear and understandable way.
  • Ensure promotional campaigns are accurately displayed in stores and share relevant visuals with management and global teams.
  • Provide and follow up on VM (Visual Merchandising) training in stores.
  • Organize seasonal training programs for store teams.
  • Actively participate in the "VM Champ" project and contribute to its development.
  • Track store equipment inventory and fulfill VM-related needs.
  • Identify and report visual deficiencies in stores to the relevant departments.
  • Deliver VM training to store managers and sales teams.
  • Create and implement action plans to boost sales of underperforming categories.
  • Develop and execute action plans for local in-store VM initiatives.
  • Conduct competitor analysis and share findings with the manager.
  • Prepare and submit daily store visit reports to the manager.
  • Implement promotional campaigns in line with global guidelines, making local adjustments when necessary.
  • Ensure all stores comply with the visual merchandising guide.
  • Analyze non-performing categories and take appropriate in-store actions to improve performance.

Some of the team members are assigned additional head and coordinator responsibilities that are stated below.

Additional Head Responsibilities :

  • Responsible of VM Excellence
  • Internal & Global VM Reporting
  • Store & Sale Point Zoning
  • Remodeling & Store Opening Processes
  • Monitoring Sales Data
  • Executions VM Strategy Changes
  • Organizing Training Programs
  • Field Reporting Processes
  • Execution of Training Programs

    • Essential Duties & Responsibilities :

  • Makes use of information on current stores m2, store plan, window specifications and graphical display areas in business plans.
  • Provides regular training to store’s personnel about adidas visual standards. Evaluates store’s visual performances in regular intervals. Creates systems to encourage personnel in this matter.
  • Keeps track of necessary store supplies such as VM items Follows store’s maintenance, repairs and renewal needs. Resolves these needs through related parties.
  • Evaluates new visual requests of retail sales specialists and if approved, follows their implementation.
  • Follows new and different visual applications in the sector and brings those that are in line with adidas standards into discussion.
  • Visits stores regularly and makes sure that visual display standards are in highest level.
  • Makes sure that products that need to catch attention due to campaigns or season are displayed in defined standards and properly.
  • Before new store openings, works with related line manager about the plan and makes sure that store display and equipment locations fit to requirements. Coordinates during store openings.

    • Requisite Education and Experience :

  • Bachelor’s degree or  equivalent professional experience
  • Minimum of 3 years dedicated VM experience
  • Good numeracy, literacy, verbal and written communication skills
  • Proven skills in MS Office programs
  • Fluency in English is a plus
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    Specialist Visual Merchandising Wholesale • Istanbul, Ista, TR