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Head of Creative (3D / Motion) - Mobile Games

Head of Creative (3D / Motion) - Mobile Games

PlayWill - Mobile PublishingWorkFromHome, İstanbul, Türkiye
16 hours ago
Job description

The role

We’re looking for a Head of Creative to lead all things art, motion, and performance marketing. You’ll own 3D / motion ad production, trailers, store assets, and gameplay capture—working side by side with UA to turn ideas into results.

What you’ll do

  • Oversee Unity gameplay capture & polish.
  • Deliver store assets (icons, screenshots, videos) that raise CVR.
  • Partner with UA to analyze creative performance (IPM / CTR / CVR / CPI).
  • Build and manage a lean creative pod + external vendors.
  • Keep high standards while experimenting with UGC / TikTok-native formats.

What you bring

  • 6+ years in video / motion for marketing, with shipped mobile game ads.
  • Strong in Blender or Cinema4D + Adobe Creative Cloud.
  • Understanding of performance marketing + creative metrics.
  • Bonus : Unity capture, playables / HTML5, UGC, audio basics.

    • First 90 days

  • Creative testing loop live.
  • First trailers, ads, and store assets shipped.
  • Review cadence and file hygiene in place.
  • Early creative + UA wins on IPM / CVR.
  • USD-level comp + performance bonus.
  • Remote-friendly, learning budget, and real ownership.

    • How to apply

    Send us :

  • 3–5 performance ads (with brief + outcome)
  • 1 gameplay trailer
  • Any 3D / motion shots you’re proud of

    • Seniority level

  • Director

    • Employment type

  • Full-time

    • Job function

  • Marketing and Sales

    • Referrals increase your chances of interviewing at PlayWill - Mobile Publishing by 2x

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    Of Of Of Of • WorkFromHome, İstanbul, Türkiye