Head of Brand - Remote

An AI companion who is eager to learn and would love to see the world through your eyes. Replika is always ready to chat when you need an empathetic friend.

About Replika

Replika is an AI companion loved by 35M+ users around the world. We’re redefining what it means to connect with technology — emotionally, intelligently, and personally. From mobile to VR, we’re building an experience that feels less like software and more like someone who gets you.

We’ve been featured in TED Talks, Stanford and Harvard studies, the Lex Fridman podcast. All for one reason : people connect with Replika in a deeply human way.

We're scaling fast, rebranding with a top design agency, and taking on bold challenges to become the most human AI on the planet.

About the Role

We’re looking for a visionary yet extremely hands-on Head of Brand to lead the next chapter of Replika’s global brand story.

This isn’t about keeping things tidy. This is about making waves — globally. You’ll define a crystal-clear brand strategy and bold messaging across all touchpoints (product, marketing, media, leadership, communities). You’ll drive cultural relevance, creative bravery, and emotional resonance at every level.

This is a once-in-a-lifetime opportunity to craft the story of a product that’s already culturally iconic — and turn it into something even bigger.

What You’ll Do

• Own Replika’s global brand strategy , identity, and comms narrative across all channels
• Drive crisp, consistent positioning and messaging across product, marketing, media, and leadership comms
• Be deeply hands-on : be able to write brand copy, press angles, product messaging, creative headlines, and social content
• Launch bold, audacious outbound brand & media campaigns
• Act as a strategic partner to the CEO and exec team on personal branding, speaking opportunities, and media positioning
• Work closely with the product team to ensure brand and communication are embedded across the user experience
• Oversee and scale our social media and community presence (200k+ followers)
• Manage a small, high-performing team
• Push creative boundaries — and deliver, not just dream

What We’re Looking For

Bonus Points

What You’ll Get